Created by the couple of the same name, not long after their arrival in the States, the company would seek to invest in small and locally owned businesses, with the aim of improving every aspect, from productivity to a worker's pay. Some investments were made into larger chains, such as the well known Red Rocket, and others, due to Bethany having a great interest in mechanics, possessing two degrees in engineering, among others. Her husband, Darren, soon opened or bought a few bars and nightclubs on the East Coast, with one of his prime locations located in Boston. These ventures pushed the family into even greater wealth, which they in turn had the desire to further the success of those around them. Donations where made to charities, hospitals, and some non-profit organizations. One of the most notable donations was to the Haven Project, the non-profit organization started around the medical facility of the same name, Haven, in Boston - their contribution being the second largest said project would ever receive.

Many noted the fact that the investment firm kept true to it's name for thirty-five years, going along with the commonly used phrase in the financial world, "Keeping it in the black", this referring to a company that is financially solvent and profitable, and keeping any incurred debts, manageable.

Occasionally, the firm would take a more hands-on approach to it's holdings. Through it's years of operation, the firm would invest into various businesses, such as cafes, whose previous owner saw as nothing more than a paycheck - sometimes never even seeing the day-to-day operation unless something was wrong, and that would be handled over the phone, in the most blunt way possible. The worst was owners whose poor choices with bank loans all but set up these places to fail, stringing along employees and hired managers to end up closing the shop. Owners such as these would be bought out, and a suitable one was hired in their place, retaining the staff who otherwise operated the business profitably.

The company received some backlash from a few news outlets, and at least one seated US Senator, for the fact that in addition to their investment practices, their involvement with businesses to the point of ensuring fair pay for workers, meant that said sources considered them "Pro-Union", to which no company official would deny.